Television owns nearly half of the total ad spend pie today. But that’s quickly becoming irrelevant.
Brands and marketers are shifting focus. They crave for higher user engagement. They dream of better targeting. Most importantly, they want further reach. This is made evident as mobile ad spend expects to top $100 billion in 2016, according to eMarketer. The mobile channel is booming, fast becoming the preferred vehicle for delivering engaging ad content globally by the of largest brands. The mobile app marketplace is more crowded than ever before; there are currently over 1,000 new apps published per day in the iTunes App Store alone.
As a result, competition is stifling. For developers vying against one another, in a marketplace where every quality user counts, staying on top of the best tools and trends makes all the difference. Especially in an industry that moves as fast as mobile.
Mobile developers need to find ad networks that can tell them exactly what it is they are providing: where the app is being promoted, how the ads affect the user experience, and how the ads are creating both quality and quantity of user leads. Freemium apps have gained a large amount of market share over their paid counterparts, and this trend looks to grow even more pronounced in the future.
Since the dawn of mobile app development, monetization has made itself an everlasting topic. And as mobile markets mature and user ad experiences evolve. Savvy developers must follow suit with their ad strategies.