Our Blog

Welcome to our blog


Push App Notifications or Messaging?

Posted May 29, 2015 by in Blog

This can be a common notion which incorporating push app notifications to the mobile application that you’ve created is considered recommended. But have an individual ever wondered how come it always work?As entrepreneur Ariel Seidman writes, “it’s hard to over-hype the power of mobile push app notifications. For the first time in human history, you can tap almost two billion people on the shoulder.”

The push notifications in your application does also ensure that engagement can be increased without having to push your customers into experiencing something annoying or irritating. With the built in settings menu, users are enabled to manage their notification center and determine what would they be notified about. push notifications seem elegant, a way to prompt a mobile user at the right place, at the right time, regarding the right piece of information.

App alerts certainly are a valuable way to communicate to people, it’s critical to remember that all push notifications may be turned off. Most consumers have a large number of apps on their smartphones, so it isn’t uncommon that they would disable one or two push notifications in order to avoid being overwhelm with annoying alerts.

It’s no secret that SMS messaging is a direct path to your user and should be an important part of most mobile strategies. As a beneficial tool to connect one-on-one with your users, mobile messaging provides you with a simple way to send applicable content at the discretion of the brand, similar to the way email drives users to digital experiences.

Whether your mobile strategy calls for app push notifications or mobile messaging, it is critical to understand your users’ needs, habits and engagement levels to create a feasible mobile relationship. Above all, you should remember the key to success — don’t be disturbing and use each push strategy delicately with value-based content to get the best results over time.

For any mobile strategy you choose, the perfect balance should consist of important and relevant content as well as precise timing.