Now Mobile is become a leader of mobile marketing. Mobile resolution for last few years has opened up a whole new way for Companies to reach consumers and Communicate with them. Inexpensive Smartphones are opening new opportunities for marketing and Commerce in emerging markets where many Consumers previously had no access to internet. Meanwhile in mature, established markets, smartphones are quickly shifting the paradigm for Consumer media usage and impressing the need for marketers to become more mobile centric.
Mobile marketing is becoming a vital component of a well-rounded digital marketing strategy. On the consumer side, increase in smartphone penetration and increasing demand for Internet-based services such as chat, social media, video and music through the mobile medium will accelerate growth in mobile Internet usage.
The Statistics depicts the total numbers of smartphone users worldwide from 2014 to 2019. For 2016 the numbers of smartphone users is forecast to reach 2.08 million. The number of mobile Internet users in India is projected to double and cross the 300 million mark by 2017 from 159 million users at present,
as devices and technologies change, so to do our marketing methods. 2015 was the first year that mobile traffic exceeded that of desktop users. With people spending at least 54% of their digital media time interacting with mobile apps. Our customers are literally living, working, and exploring on mobile, and in the process, giving marketers an unprecedented opportunity to learn and start a dialogue about products and experiences that could be meaningful to them.
If you combine Android and Apple stores, there are over 2 million apps for consumers to download, so if brands want to survive in a mobile world, they will need to invest in mobile marketing in a huge way. From social media advertisements to recognizing the power of mobile SEO, brands should position themselves to appeal to their target audience on mobile devices at any time of the day.
These trends are increasingly important to the game industry, as the market for mobile games is also growing at a rapid pace. In the case of eSports, the growth and accessibility of mobile games is taking the sport to unprecedented levels of popularity, which is attracting the attention of Madison Avenue. The global eSports market is now worth $748 million and will reach $1.9 billion by 2018.
As marketers, this opens up a whole new field of ideas to try and avenues to pursue in order to reach these customers, create dialogues and forge relationships with them in a way that makes our offer irresistible.